Contact pages should be clean and simple but at the same time have all the information needed for a potential customer to make contact. There are many ways to improve a contact page. Depending on your website these can be very simple and easy to implement.
Here are 5 ways to improve a contact page.
- Add Google Maps to show potential customers or service users where you are
- Use social links to communicate to customers directly and publicly
- Contact forms
- Mobile friendly contact controls
- Use auto responders to give instance feedback to enquiries
It is a good idea to include a Google map in your contact page to allow customers to find you. A Google Map will help customers get directions to your business or work place.
Google Chrome can send a Google map to a mobile device so that it can be used as a sat-nav.
The contact page should list all the social media platforms that you use. These would include links to any Twitter handles, Facebook pages, Skype and Linkedin profiles that your company has.
If you have multiple contacts in your company then you may want to split these into different pages per person/department with their own social links.
Individuals can be contacted privately and directly via social media.
So if a user is having an issue or wishes to ask a question about a delivery then it can be asked directly but in a private manner. Twitter calls this private style of chat ‘Direct Messaging’ or ‘DMs’
Contact forms are sometimes referred to as enquiry forms and can have a number of fields.
The most common fields are contact name, telephone number, email address and message.
The benefit of having a contact form is that the data can be stored in a database so it can be referred to later and tied to a customer record.
These are also great for support sites where a customer reports a ticket which will be picked up by a member of a support team.
People are using their phones to access the internet more than ever. A contact page should be built with mobile users in mind. Thanks to recent changes in web technology certain parts of a websites content can be altered when viewed from a mobile phone. One of these is a telephone number.
With bit of clever tweaking a telephone number can be made clickable when viewed on a mobile device.
Once clicked the telephone number will be displayed in the phones keypad. This allows a customer to make a phone call directly from the contact page.
Mobile devices can also detect email addresses and when clicked the mobiles email client can be displayed with the email address populated.
Regardless of how a customer gets in contact with you it is important to respond quickly.
The longer an enquiry goes un-noticed the greater the frustration of the customer.
An auto response is often in the form of an email but this could also be a Tweet or a Facebook message.
Normally automatic responses inculdes the following:
- Enquiry date and time
- A copy of enquiry and any details supplied
- A thank you message
- An estimated human response time.
Auto responders are handy when away on holiday. They can be used to inform customers they will be answered.
Auto responses can also be used for support requests and e-commerce purchases
Let Websomatic improve your contact page. If the only way a customer can reach you is via an email address then its about time to upgrade. Websomatic can build a better contact experience and integrate your social media presence. Get in contact with Websomatic to update your contact page today.