Search engine optimisation

We help businesses increase web traffic by improving their organic SEO

Alternative image text explained

A picture is worth a thousand words
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Author:
Peter Fisher
September 12, 2016
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This weeks jargon buster explains what ‘alternative image text’ is and when it should be used. Website images fall into two categories. Graphics for web design and images that help describe the content. Read on to find out what type of graphics your website uses and how alternative text can improve your SEO

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5 contact page improvements

Contact Page Improvements
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Author:
Peter Fisher
September 5, 2016
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Contact pages should be clean and simple but at the same time they should have all the information needed for a potential customer to contact you. There are a number of contact channels that you could be using and these should be listed on this page. Here are 5 ways to improve a contact page.

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Why you need pretty links

Why your website needs pretty links
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Author:
Peter Fisher
August 23, 2016
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The humble website link has changed over the years. It started as a direct link to a file on a server such as index.html or about-us.html. As web server technologies improved so did the mechanics of web links. Now a link to a webpage can provide better context and meaning to the user or search engine.

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Meta descriptions: what you should include

Meta Descriptions
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Author:
Peter Fisher
February 6, 2016
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Meta descriptions have been around for a very long time but they still have an important role in regards to organic search engine optimisation. Websomatic has helped businesses increase their search traffic by improving their meta descriptions. In doing so we have come up with five tips to consider when writing good searchable meta descriptions.

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Meta page titles that search engines like

SEO Page Titles
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Author:
Peter Fisher
January 24, 2016
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A page title should be more than a quick insight into the content of the page. It should be descriptive and to the point but above all it should be friendly to search engines like Google or Bing. If your page title is simply ‘Homepage’ Or ‘About Us’ then your doing it very wrong and we recommend that you read on.

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